Their article speaks to the top reasons employees will choose your firm over another, as identified by a recent survey of employment candidates. Not surprisingly, the number one issue is 'career development prospects' - interesting that this happens to be one of Peter Drucker's Paths to creating an engaged worker (as described by William Cohen).
They also identify another report, validating these results, which includes this interesting bit of information:
Companies in which most employees have high-quality development plans have 27 percent lower turnover than companies in which few or no employees have development plans. In addition, companies with high-quality development plans have twice the revenue per employee.
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